2008: Indie Dies

So given all that, what about indie hipsterdom?

Certainly the arrival of a commoditized form of culture in the form of something like Urban Outfitters would signal a movement in the very least from lead-user to “cool,” but there’s alot of evidence to suggest that we are now safely blending from cool to the realm of the popular.

If Hippel’s application to cultural innovation is really applicable, then, I’m thinking that 2008 will be the year that indie effectively stops evolving and developing, as signaled by the existence of mass-media televised parody, and the appearence in that most mass form of mass media — the commercial.

Example:

Peter Bjorn and John — Levi Jeans

A gallery of indie songs that have been used in commercials, after the jump.

Magnetic Fields — Dog Food
Link

Mates of State — AT&T

Of Montreal — Outback Steakhouse (???)

New Pornographers — University of Phoenix

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1 Response so far »

  1. 1

    gloria said,

    andrew bird and the residence inn (!?!??!)


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